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Founded in 1960, the Three Sons has been a staple of Milford, IA retail. From Herman and Emil Richter, owners, was born the University of Okoboji, a ficticious university that calls the entire Iowa Great Lakes the campus of the U of O. Part of the experience of shopping the three sons, if walking the old battered floors, and taking a trip upstairs for half price, plus a buck. Brands you would expect in Milford Iowa are abundant, such as Patagonia, Oakley, Under Armour, Tommy Bahama, and more. There are currently 2 other stores; one at the amusement park, and another near the Regal Beagle called the bridge store. No self-respecting visitor to Okoboji leaves without visiting one of their stores.

The Three Sons is your go to University of Okoboji shop!! They offer everything you need for the family from name brand items to your local Okoboji gear. The Three Sons has been a family owned and operated business since the summer of 1960. You will feel like family while you are shopping here. If you are on the boat in the summer don't forget you can also shop their inventory on the Arnolds Park Boardwalk! University of Okoboji gear is one of our favorite ways to represent Lake Okoboji on a vacation!